You know, it's interesting to be in the tech industry, to see how people get excited over stupid little things. It used to be that people have to force feed you with sales pitch, now people just flock to product events waiting to be fed with marketing stuff, why? Because in our world the need to consume has now exceeded well beyond any marketer's dreams. So much so that we longer think about anything that throws our way. Take the Mac switching to Intel for example. Isn't that an indirect admission that PowerPC sucks, but guess what, people can spin it around and make it appear otherwise. So what's the big deal with switching to Intel? Mac on Intel, isn't that pretty much means OSX can run on all PCs then? It's no longer a hardware war but a software one. People will buy whatever machine that suits to their needs and tastes, and can choose to run OSX, Windows or both. Mac will continue to win people over for their tasteful product design, but it will be hard to command higher price based on just that alone.

What about ipod nano? The slogan makes me laugh. Impossibly small? What about the next version? iPod pico, uncomfortably small?

It's time that the marketers stop treating the consumers like morons. Or maybe they can afford to as more and more people are growing up in an environment where consuming and accumulating junk has become a natural thing to do.